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Plans for your next creative chapter

Start with an idea.
Grow into a full ad studio.

Every plan starts with creative directions built from your brand and your competitors’ live ads. Bigger plans return more directions per run, and more credits to produce them.

Free

Find your first creative direction.

$0/mo

500 starter credits · no card required

1 video idea + 3 image ideas

per Creative AI run

Explore concepts grounded in your brand and your competitors’ live ads before you commit to producing anything.

  • Enough for ~10 image ads or 1 short reel
  • Image, video & voiceover generation
  • 5 starter templates
  • Watermark on exports · 720p export

Creator

Most popular

For a brand shipping its first ad batch.

$49/mo

4,500 credits / month

5 video ideas + 10 image ideas

per Creative AI run

Enough directions to pick a winner, then generate and edit the ads in Chat.

  • ~90 image ads or thumbnails / month
  • ~22 short video reels (5–10s) / month
  • ~12 talking-head avatar ads (15–30s) / month
  • ~400 AI voiceovers / month
  • Full template library · 1080p + 4K export
  • No watermark · commercial rights · Priority queue
  • 3 brand kits

Studio

For a team testing more creative angles.

$149/mo

15,000 credits / month

10 video ideas + 20 image ideas

per Creative AI run

More ideas per run to explore different hooks, messages and visual approaches side by side.

  • ~300 image ads or thumbnails / month
  • ~75 short video reels (5–10s) / month
  • ~42 talking-head avatar ads / month
  • ~1,300 AI voiceovers / month
  • Everything in Creator
  • 10 brand kits
  • API access (basic limits)
  • 1 custom template / month
  • White-label exports · Slack support

Custom

Let’s scope it together

Your mix. Your volume.

Scope the right balance of ideas, videos and statics for your campaigns.

  • Tailored idea and production volumes
  • Scope around your campaign calendar
  • Shared creative and approval workflow
Talk to the team

Enterprise

Let’s scope it together

A Salk team member by your side.

Combine the studio with a Salk creative partner for strategy, production and review.

  • A Salk team member to assist
  • Creative strategy and production support
  • Tailored scope and review process
Talk to the team

Prefer a finished deliverable to a subscription? One-off creative orders are also available.

Ideas before production

Every run returns scored creative directions grounded in your brand and your competitors’ live ads.

Drafts you can shape

Produce the ideas you pick, then request edits in Chat before giving final approval.

One place to finish

Keep creation, feedback, assets, and social publishing in the same workflow.

Top-up packs

Top-up credits never expire. Paid plans get bonus credits on every pack.

$15
1,000 credits
$69
5,500 credits
$279
25,000 credits

How far do credits go?

Approximate credit cost per finished asset. Actual cost depends on the model and length you pick.

OutputCredits (approx.)
Static Ad~50
Meme Ad~30
Hook Reel~200
Talking-Head Ad~350
Product Reel~400
Full Ad~600
Extended Full Ad~900

Know what
you’re signing up for.

What is a video idea?

A creative direction with its hook, script and storyboard, built from your brand details and your competitors’ live ads. It is not a rendered video — it is the brief you decide to produce from. Image ideas are the same thing for static ads.

Is the idea limit per run or per month?

Per run. Every Creative AI run on Free returns 1 video idea or 3 image ideas; Creator returns 5 and 10; Studio returns 10 and 20. Run it as often as your credits allow — the plan sets how many directions come back each time.

Do ideas and production come out of the same credits?

Yes. Your monthly credits cover both — generating the ideas, then producing the videos, images and voiceovers you pick from them. Top-up credits never expire.

What happens after I pick an idea?

It opens in the studio as a draft. Generate it, request changes in Chat, share it with your team for approval, then publish to a connected social account or export it.

Does every plan include a human editor?

No. Free, Creator and Studio are self-service. Enterprise adds a Salk team member for strategy, production and review, with the scope agreed with your team. Custom is for a different mix or volume than the plans above.

Does publishing include my advertising budget?

No. Publish supported formats to connected social accounts or export the approved creative for your campaigns. Advertising spend and paid campaign management are separate from creative production.